Liz Dolinski

Fractional CMO & Marketing Advisor

Profitable growth, built around your customers.

Marketing expertise for consumer businesses, connecting customer understanding with better decisions about growth, spending and profitability.

Fractional CMO Services

Ongoing marketing leadership for consumer businesses. A fractional CMO sets priorities, guides your team and agencies, and connects customer understanding to revenue and profitability. The work spans go-to-market planning, team development and the coordination needed to turn strategy into action.

Marketing Advisory

Independent advisory work for the decisions where marketing and finance meet: agency and platform commitments, cost reductions, and profitability plans that depend on marketing performing efficiently. Defined scope, fixed fee, a recommendation you can act on.

25+

Years of Experience

65

Brands Worked With

$250M

Highest P&L Managed

NY

Home Base

About Liz

I’ve led marketing inside consumer businesses and run an agency, with experience across apparel, wellness, consumer electronics, media and consumer finance. The common thread is understanding customers and the work behind the numbers: what an investment can deliver, what it takes to make it work, and what may be lost when a cost is removed.

Background

• Part-time CMO at Foria (intimate wellness)

• Chief Growth Officer at Lunya (DTC sleepwear)

• Head of North America Marketing at Centrica Connected Home (consumer electronics smart home)

• Strategic Planning Consultant, Retention Marketing & Loyalty at Meredith for Comcast

• President of Luminosity Marketing (brand & digital media agency)

• Head of marketing research for Capital One’s non-card divisions

• VP Planning Director at Y&R/MediaEdge for Citibank, Lincoln Auto, USPS

• Marketing Intelligence at IBM Software

• M.B.A. from the Fuqua School of Business at Duke University

• B.A. from the S.I. Newhouse School of Public Communications at Syracuse University

What needs to change in your business?

The brands I work with are usually at an inflection point — founder-led marketing has hit its ceiling, paid channels have stopped scaling efficiently, or an in house team is stretched thin and spinning their wheels. If that’s where you are, let’s talk.

Get in Touch

Growth, margins or a marketing decision that needs a closer look: bring whichever one is in front of you.

Email

liz at lizdolinski.com

Introductory conversation

A 30-minute conversation. General context is enough to begin; no presentation or confidential documents needed.