Revenue Acceleration
Go-to-market, Sales strategy, Channel optimization
Margin Enhancement
Optimized OpEx, Pricing strategy, Marketing ROI
Product Strategy
Category management, Product positioning, New product launches
DTC / Ecommerce
Digital marketing, Performance media, Website, Conversion, Email, Martech
Omni-Channel
New Channels, Marketplaces, Wholesale, Retail, Partnerships, International Expansion
Branding
Brand identity alignment, Brand positioning, Top of funnel strategy
Customer Growth
Customer acquisition, Customer retention
Team Development
Organizational efficiency, Hiring top talent, Coaching teams
Metrics
P&L management, Forecasting, Benchmarks, Analytics, Marketing research, Dashboards
What are your objectives?
Let’s chat about the challenges you face and what outcomes you want to achieve over the next year or three
Frequently Asked Questions
Working with a new resource can be both exciting and nerve wracking. Let’s make sure we are a good fit:
My sweet spot is lower middle market companies – consumer-oriented firms with $10m – $500m of revenue. I take projects out of that range when a company is looking to cultivate an entrepreneurial approach – for example, helping launch a division within a larger company.
I focus on businesses where success hinges on appealing to end consumers. My deepest experience is in consumer goods, retail, media, consumer technology and consumer finance. I also have a fair amount of experience in travel, health, and education.
Until I’ve done a full audit and we’ve collaborated on strategy, it’s impossible to forecast revenue. For example, it’s plausible that you need to focus on improving EBITDA before you think about accelerating growth (many founders don’t want to hear that!). What I can promise you is that together we’ll develop plans that are ambitious yet achievable.
This depends on the scope of your needs. Factors that typically affect my rate are the length and depth of the assignment, on-site versus remote, and whether an equity compensation component is available.