Customer & Market Insight
Qualitative and quantitative research combined with analysis of your existing data to uncover why customers buy, stay, and leave. Go beyond dashboards to understand why your customers behave how they do.
GTM & Revenue Growth
Go-to-market strategy, channel optimization, and sales alignment for a repeatable, profitable growth engine.
Brand & Product Positioning
Brand and product positioning grounded in what your market actually values — from category strategy through new-product launches.
DTC, Ecommerce & Omni-Channel
Performance media, lifecycle and retention, and channel expansion across DTC, marketplaces, wholesale, and retail.
Margin & Marketing ROI
P&L forecasting, pricing, spend efficiency, and marketing ROI to protect contribution margin while you scale.
Marketing Org Development
The marketing organization, infrastructure, and metrics that make growth durable — building, coaching, and standing up the systems to run it.
Most brands have data.
Few have insight.
AI has made dashboards cheap and recommendations generic — anyone can produce a chart and a “lift this metric” suggestion. The hard part hasn’t changed: knowing what to actually do about your numbers, and what your customers, products, and team can realistically deliver. Data is everywhere. Interpretation is how I help you win.
Frequently Asked Questions
Working with a new resource can be both exciting and nerve wracking. Let’s make sure we are a good fit:
My sweet spot is lower middle market companies – consumer-oriented firms with $10m – $500m of revenue. I take projects out of that range when a company is looking to cultivate an entrepreneurial approach – for example, helping launch a division within a larger company.
I focus on businesses where success hinges on appealing to end consumers. My deepest experience is in consumer goods, retail, media, consumer technology and consumer finance. I also have a fair amount of experience in travel, health, and education.
Until I’ve done a full audit and we’ve collaborated on strategy, it’s impossible to forecast revenue. For example, it’s plausible that you need to focus on improving EBITDA before you think about accelerating growth (many founders don’t want to hear that!). What I can promise you is that together we’ll develop plans that are ambitious yet achievable.
This depends on the scope of your needs. Factors that typically affect my rate are the length and depth of the assignment, on-site versus remote, and whether an equity compensation component is available.